Corporations attempting to appeal to women would be much more successful if they weren't so creepy and patronizing about it.
Here's a hilarious post about a Proctor & Gamble coupon book presumably targeting stay-at-home moms. My faves: The page where diapers and female products are displayed together and the picture of the woman feeding her man his dinner by hand.
This reminds me of a post I wrote long long ago about an issue of Ladies' Home Journal, which portrayed women as crazed insomniacs cooking artichoke hearts and fretting over nuclear winter when they weren't trying on culottes and putting salicylic acid on their face.
Not to mention a column about Franklin Covey organizers who assume if you're a man, you build infrastructure and buy swim goggles and if you're a woman, you make manicure appointments and plan the Collins' anniversary party.
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