Benny and his friend Griffin at Ocean Beach in San Francisco.

Wednesday, October 13, 2010

D is for Dense

(The letter grade for Drake University's new logo)

Sometimes there's nothing I like better than reading about a bunch of government or academic types trying get all creative with marketing. Longtime readers of this blog might remember my post about the Detroit Metro Convention and Visitors Bureau's weird logo.

The DMCVB (yes, they really do that) gave up on silly slogans ("It's a Great Time in Detroit!") and reduced its gritty, struggling city to a single letter: D. The Detroit Free Press chimed in with a fawning article ("Whatever happens in Vegas can stay there. This is the D.") Then the editors presented a montage of D's through history.

Well, D is the letter that Will Not Die, because the bright folks at Drake University in Iowa decided that their admissions recruitment literature needed a giant D+ on it. Drake officials said they wanted to attract students who would appreciate the irony. And, they'll have you know, “D” stands for Drake, while the “+” represents the opportunities the school offers students. Sounds a bit like that girl on a flying carrot, no?

("It's a rocket! And the orange is the glow of the Jovian clouds. And the green is the path to Earth ...")

Drake tested its D+ logo on 921 high school students, and three-quarters said they loved it. Only 3 percent were turned off by a giant D+ on school stationery. Obviously, they didn't appreciate the irony.

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